Home / About Us
Our Brand Story

About LEXO
Homecare

Trusted home cleaning products manufacturer and supplier in the UAE - powered by Brano Trading LLC and backed by Beerankutty General Trading LLC since 1975.

LEXO homecare brand UAE
Est. 1975
Our Brand Story

Backed by Global
Trading Expertise

LEXO is a trusted homecare brand backed by Brano Trading LLC and supported by Beerankutty General Trading LLC, a global leader in trading and distribution since 1975.

  • 01 UAE Based, Local Brand, Global Standards
  • 02 Safe Formulas, Family and Skin Friendly
  • 03 Full Range, Hygiene, Laundry and Kitchen
  • 04 Wholesale Ready, B2B Supply Specialists
  • 05 Gulf-Wide Distribution Network
50+
Years of Trading Expertise
200+
International Brands
5K+
SKUs in Portfolio
4
Global Markets
Our Journey

From Legacy
to LEXO

LEXO's journey begins with Beerankutty General Trading LLC, established in 1975 in Dubai. What started as a traditional wholesale business has grown into a global trading powerhouse with operations across the Middle East, Africa, India, and international markets.

1975
Beerankutty General Trading LLC Founded Established in Dubai as a traditional wholesale business, laying the foundation for decades of trading expertise across global markets.
Global
International Sourcing Network Built Strong partnerships and a global sourcing network developed spanning India, China, Europe, the United States, and Southeast Asia.
Brano
Brano Trading LLC Established A specialized arm focused on product development, labeling, and logistics, strengthening manufacturing and distribution capabilities across the UAE.
LEXO
LEXO Brand Launched LEXO was launched as a consumer-focused homecare brand delivering high-quality, affordable cleaning and hygiene products for everyday household use.
Today
Legacy, Innovation and Global Expertise Today, LEXO represents the perfect combination of legacy, innovation, and global expertise - trusted by households, retailers, and distributors across UAE and beyond.
LEXO
Our Strengths

Why Choose LEXO

LEXO is designed to meet the everyday cleaning and hygiene needs of modern households and businesses across the UAE and international markets.

01

Trusted Legacy

Backed by over 50 years of experience through Beerankutty General Trading LLC - one of the UAE's most established trading groups.

02

High-Quality Products

All LEXO products are developed with strict quality standards to ensure safety, performance, and consistency in every batch.

03

Affordable Solutions

We offer cost-effective homecare products without compromising on quality - suitable for households and bulk buyers alike.

04

Complete Product Range

From personal hygiene products to laundry care and kitchen cleaning products, we cover all essential household needs in one brand.

05

Strong Distribution Network

Reliable supply across UAE, Middle East, and international markets through an established wholesale and retail network.

06

Ideal for B2C and B2B

Suitable for households, retailers, wholesalers, and distributors - with dedicated support for every type of business partner.

How We Work

Our Approach

At LEXO, our approach is built on quality, efficiency, and long-term value - serving both consumers and business partners with equal dedication.

Global Sourcing

We source high-quality raw materials through a trusted international supplier network spanning India, China, Europe, the US, and Southeast Asia.

Product Development

Every product is designed to meet real-world cleaning and hygiene needs - developed with safety, performance, and everyday practicality in mind.

Supply Chain Efficiency

Our logistics system ensures fast delivery and consistent stock availability for retail and wholesale partners across the UAE and region.

Customer Focus

We serve both individual consumers and business partners with equal commitment - tailoring our supply solutions to each partner's needs.

Continuous Improvement

We constantly refine our products and processes to match evolving market demands, quality standards, and consumer expectations.

Quality Control

Rigorous quality checks at every stage of production ensure safety, consistency, and performance in every LEXO product that reaches our customers.

LEXO quality assurance UAE
Quality Assurance

Quality You Can Trust Every Day

Quality is at the core of every LEXO product. We focus on safe formulations, dependable performance, and consistent standards across our complete range.

01
Carefully Selected FormulationsOur products are developed using carefully selected ingredients suitable for everyday household use.
02
Safe for Everyday UseLEXO products are designed to be effective on dirt and germs while remaining suitable for regular homecare routines.
03
High Hygiene StandardsProducts are manufactured, handled, and packed under controlled hygiene standards.
04
Consistent PerformanceEvery product is developed to deliver dependable cleaning performance with every use.
05
Built on Customer TrustOur goal is to provide reliable homecare products that families and businesses can use with confidence.
Our Reach

Global Distribution

LEXO benefits from a powerful global distribution network built over decades - delivering trusted homecare products across UAE and international markets.

Strong UAE Presence

Products are widely available across retail and wholesale markets throughout the UAE, from Dubai to Ras Al Khaimah.

Middle East Expansion

Growing footprint across GCC and surrounding regions - serving retailers, wholesalers, and distributors with reliable supply.

International Reach

Distribution channels extending across Africa, India, and global markets through established trading partnerships.

Efficient Supply Chain

Optimized logistics for faster delivery, reduced lead times, and consistent stock availability for all business partners.

Business Partnerships

Strong, long-term relationships with distributors, wholesalers, and retailers built on reliability, quality, and competitive pricing.

B2B Supply Solutions

Tailored supply programs for supermarkets, hypermarkets, retail chains, independent stores, and online retailers.

The LEXO Group

Our Foundation

LEXO stands on a strong multi-company foundation built on trading expertise, manufacturing capability, and market-driven distribution.

01

Beerankutty General Trading LLC

Global trading expertise since 1975. The backbone of LEXO's international sourcing and market presence.

02

Brano General Trading LLC – Dubai

Regional trading and distribution operations across the UAE, serving retail and wholesale markets.

03

Brano General Trading LLC – RAK

Expanded operational and distribution support providing additional logistics reach across the UAE.

04

Brano Trading LLC

Manufacturing and distribution backbone - focused on product development, labeling, and supply chain operations.

05

LEXO Homecare

Consumer-focused homecare brand delivering high-quality cleaning, hygiene, and laundry products to everyday homes.

Our Promise

Our Commitment

At LEXO, we are committed to delivering products and partnerships that create lasting value for every customer, retailer, and distributor we serve.

Delivering high-quality home cleaning products to every home and business
Maintaining strong, long-term relationships with distributors and retailers
Ensuring product safety, consistency, and performance in every batch
Supporting safe, responsible, and everyday homecare practices
Expanding our presence across regional and global markets
Continuously improving our product range and supply capabilities
LEXO commitment to quality
Work With LEXO

Partner with LEXO

Whether you are looking to buy hygiene products for your home or partner with trusted cleaning products suppliers in UAE, LEXO offers reliable solutions tailored to your needs.

Contact Us Become a Distributor WhatsApp Us